Bikely
Mobile App Design
My Role
UX Designer
Timeline
2 Months
Tools
Overview
Prime Cinemas, a well-established chain of movie theatres, approached our product design team with the goal of enhancing the user experience of their mobile app. The existing app was functional but lacked a user-friendly interface and features that could engage and retain customers effectively. This case study outlines our journey to redesign the Prime Cinemas Mobile App with a focus on improving usability, functionality, and aesthetics.
Objective
The primary objective of the Prime Cinemas Mobile App project was to create a user-friendly, feature-rich application that would not only allow customers to conveniently browse and book tickets for movies but also provide a seamless and personalized experience throughout their cinema journey. The app aimed to increase customer engagement, drive revenue, and position Prime Cinemas as a modern and customer-centric brand.
Features
Goal Breakdown: Allows users to define a goal and break it down into smaller tasks or milestones.
Progress Tracker: Visual representations (like charts or progress bars) to display how close users are to achieving their goals.
Daily Reminders: Sends notifications to users to remind them of tasks or actions linked to their goals.
Motivational Boosters: Daily motivational quotes, success stories, and challenges to keep users inspired.
Social Integration: Connect with friends or the app community to share goals, seek support, or engage in friendly competitions.
Analytics: Provides insights into user's progress over time, showing patterns or habits that are helping or hindering.
Learning Center: Offers articles, tutorials, and expert advice on effective goal setting and achievement strategies.
Journaling Feature: A space for users to reflect on their journey, challenges, and learnings.
Design Challenges
User Experience (UX): Creating an intuitive interface that seamlessly integrates the diverse features without overwhelming users.
Engagement: Ensuring users stay motivated and continue to use the app even when faced with setbacks.
Personalization: Offering a genuinely personalized experience without being intrusive or violating user privacy.
Solutions
User-Centered Design: Prioritizing features based on user feedback and research to ensure the app addresses genuine user needs.
Gamification: Incorporating elements like badges, streaks, and rewards to motivate and celebrate user achievements.
Transparent Data Usage: Clearly communicating how user data is used for personalization and offering opt-out options for those who prefer a generic experience.
Design Process
User Persona
Needs and Goals:
Sarah is a true movie enthusiast. She enjoys watching a wide range of movie genres and tries to catch the latest releases.
Convenience and speed are essential for Sarah when booking tickets. She prefers a user-friendly app that allows her to find showtimes quickly.
Personalization is significant to her. She appreciates movie recommendations based on her past viewing habits and genres she frequently watches.
App Interactions:
Sarah logs into the app regularly to check for the latest movie releases.
She uses the filter and search options to find showtimes for her favorite genres.
Sarah values the ability to save her favorite theaters and access a list of her previous bookings for reference.
Quote:
"I'm always on the lookout for the next great movie. The app should make it easy for me to find showtimes, book tickets, and discover movies I'll love."
Needs and Goals:
John typically visits theaters for special occasions or casual outings with friends.
Simplicity and efficiency in the booking process are essential for him. He values a hassle-free experience.
He's motivated by promotions and loyalty programs that provide discounts or rewards for his occasional movie nights.
App Interactions:
John uses the app less frequently but is more likely to make group bookings for social outings.
He appreciates offers like group discounts and special promotions.
The app's loyalty program is a motivating factor for him to continue using it.
Quote:
"I don't go to the movies as often as some, but when I do, I want the process to be straightforward and cost-effective. It's even better if the app rewards me for my loyalty."
Information Architecture
User Flow
Low Fidelity Wireframe
High Fidelity Design
Onboarding
Sarah is a true movie enthusiast. She enjoys watching a wide range of movie genres and tries to catch the latest releases.
Convenience and speed are essential for Sarah when booking tickets. She prefers a user-friendly app that allows her to find showtimes quickly.
Personalization is significant to her. She appreciates movie recommendations based on her past viewing habits and genres she frequently watches.
Home - Now Showing/Coming Soon
Sarah is a true movie enthusiast. She enjoys watching a wide range of movie genres and tries to catch the latest releases.
Convenience and speed are essential for Sarah when booking tickets. She prefers a user-friendly app that allows her to find showtimes quickly.
Personalization is significant to her. She appreciates movie recommendations based on her past viewing habits and genres she frequently watches.
Book a movie
Sarah is a true movie enthusiast. She enjoys watching a wide range of movie genres and tries to catch the latest releases.
Convenience and speed are essential for Sarah when booking tickets. She prefers a user-friendly app that allows her to find showtimes quickly.
Personalization is significant to her. She appreciates movie recommendations based on her past viewing habits and genres she frequently watches.
Choose Seats
Sarah is a true movie enthusiast. She enjoys watching a wide range of movie genres and tries to catch the latest releases.
Convenience and speed are essential for Sarah when booking tickets. She prefers a user-friendly app that allows her to find showtimes quickly.
Personalization is significant to her. She appreciates movie recommendations based on her past viewing habits and genres she frequently watches.
Confirm Booking/Make Payment/Get Ticket
Sarah is a true movie enthusiast. She enjoys watching a wide range of movie genres and tries to catch the latest releases.
Convenience and speed are essential for Sarah when booking tickets. She prefers a user-friendly app that allows her to find showtimes quickly.
Personalization is significant to her. She appreciates movie recommendations based on her past viewing habits and genres she frequently watches.
Key Learnings
Working on this problem helped me widen my understanding of sedentary lifestyle and its ill-effects. Finding the right features that solved the users problem was challenging, but this project helped me get out of my comfort zone & challenge myself to deliver user centric solutions.
However, there are still a lot of inputs & features that could be added with proper testing and identifying the problem with the help of real-time user data.
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